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Recent Research Reveals
'Environmental Working Group (EWG), a non-profit organisation that conducts research and provides education on healthy living, published a report in December 2016 releasing their beauty product toxicity scoring system specifically for products marketed to Black women. EWG analysed over 1,000 products across five beauty and personal care categories then subsequently classified them as a low, moderate or high potential hazard. Some of the report finding concluded that:
One out of 12 beauty products was ranked as "high potential hazard".
Hair relaxers and hair colour were the worst scoring products and as such, were categorised as "high potential hazard".
EWG's beauty and personal care products analysis was widely reported in several news outlets including Time, CNN, Yahoo, Mother Jones, and Hype Hair.'
Source: 'Hair relaxers potentially hazardous to overall health' - 22nd December 2016, Toya Mitchell, Multicultural Analyst, Mintel
'It is likely that natural hair is here to stay...'
Source: 'Black Hair care - US' - August 2013, Tonya Roberts, Multicultural Analyst, Mintel
ABOUT THE AUTHORS
I sling my bag over my shoulder. “I’m off now; see you later!”
She hurries towards me, eyebrows furrowing in disbelief. “You’re going out like that?” she whispers.
“Like what?” I reply, quickly giving myself a once-over in the corridor mirror.
She stills; “Aren’t you going to cover your hair? It’s not done. Let me get you a scarf.” She begins to look around frantically.
Confused, I run a hand over the soft bouncy curls of my Afro. With that just-washed fragrance that I love, my hair looks lovely to me. “My hair is done; it comes out of my head done, in ready-styled, tight curls”, I explain.
“You can’t go out like that”, she insists, her eyes widening in sheer horror. “What will people think?”
Coiled hair, coarse hair, kinky hair, often mislabelled “bad hair”, many sisters have grown up being told that the very hair that comes out of our head simply isn’t good enough. As a result, many have openly confessed to a struggle to embrace the very look of their natural woolly hair throughout most of their lives, and knowingly or not, have denied themselves one of the most basic and fundamental of human freedoms. Thankfully, as the truth becomes more and more apparent that the beautifully powerful and exceptionally versatile natural woolly hair is indeed the original, and needs to be displayed, not hidden, hopefully dialogues like the one above will quickly become a thing of the past.
Issues in life revolve around lies and truth, and this natural woolly hair issue is no exception. In BEFORE WE BECOME EXTINCT – How Do I Get the Confidence to Wear My Natural Woolly Hair? sisters T.C. and D.U. Okonkwo will explore this issue in order to answer this often-unspoken question. They will share profound insights into the link between love, lies, fear and rejection, since these underpin the struggle many sisters have with embracing this unique and exceptional aspect of their beauty.
If you struggle to confidently display your natural woolly hair - perhaps you used to wear it but now feel the pressure to hide it - or if indeed the very idea of displaying your woolly hair makes you feel anxious and fretful, this book is for you. It encourages you to dig deep and consider for yourself the answers to many of the questions posed, and to use these answers as fuel for empowerment, to ultimately free yourself from this woolly hair issue, and more importantly…stay free.
About the Authors
After both cutting their hair down to a TWA (Teeny Weeny Afro) over five years ago, the Okonkwos have since experienced first-hand the challenges that black women face when embracing their natural woolly hair. They have also found that the one thing that remains consistent is the question from other black women: “How do you get the confidence to wear your woolly hair?” During their hair journey, the Okonkwos have come to realise just how big of an issue woolly hair still is within the black community, and can see that this is the reason why their sisters’ health is being compromised on so many levels. So, with compelling and thought-provoking truths, irrefutable insights and practical advice, Before We Become Extinct: How Do I Get the Confidence to Wear My Natural Woolly Hair? has been birthed. It empowers black women to embrace this most unique aspect of their beauty, and with this book the Okonkwos are quickly becoming known as valued contributors to the woolly hair discussion, characterized by their unflinching dedication to freedom through truth.
Disparaged for centuries, hidden for decades, and seemingly feared, our sisters' wool has been in bondage to the lie of inferiority for long enough.
It's time to...
WHY YOU NEED THIS BOOK
AT LAST, the answers you've been waiting for
the steps you need!
Addresses the issues often gone unmentioned
Serves as a go-to reference when tempted to hide your wool
Builds you up
Have I believed a lie about my woolly hair?
Does a negative attitude toward my hair send out a message?
Have I considered the health dangers of not wearing my wool?
What's love got to do with it?
How do I take back my freedom?
What are the 7 steps to wool confidence?
How does exercise and nutrition help me to embrace my wool?
Before We Become Extinct: How Do I Get the Confidence to Wear My Natural Woolly Hair?
The no.1 empowerment tool for the woolly sister who wants to take that step to freedom
DON'T MISS OUT.
More About the Authors - the Okonkwo ("O-kon-kwo") sisters :o)
Tracey is passionate about health and well-being on all levels – spiritual, mental, emotional and physical. In particular, she is an “expert by experience” when it comes to the link between aspects of naturopathy and well-being. Tracey gained this experience over a period of more than fifteen years. A certified Living Foods Practitioner with additional certification in Cell Level Nutrition, Tracey is trained to teach people how to use raw live organic plant foods to aid the body’s natural regeneration and healing mechanism, and is the go-to person when it comes to the practicalities of embracing a well-being lifestyle. Tracey makes “living clean” a priority. To read her practical well-being articles and share in her passion for living foods and other well-being related issues, visit www.tracecokonkwo.com
Davina began writing novels at the age of ten, and had the idea for her debut novel, RISE, after graduating from university. RISE was published in 2015. Davina holds a BSc (Hons) in Business with Spanish, and has spent time living abroad. She is currently in the process of completing her trilogy, The Salzburg Saga. Davina’s passion lies in writing thought-provoking and compelling fiction, weaving together family conflicts, spiritual themes, and answers to life’s big questions. Readers can expect her stories to consistently feature characters who demonstrate the strength of the human spirit. For more information about Davina's work, visit www.duokonkwo.com